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GRANDMOTHER’S GRACE AND OLD DRESSES 

Inspiration by Laa is a Norwegian clothing line created in 2008 by Lene Aanesrud. Her vision was to make classic, elegant clothes at affordable prices. Now the clothing line consists of outerwear, blazers, skirts, blouses and dresses for everyday use as well as special occasions.

Lene: “I wanted classic yet contemporary cuts at affordable prices to reach a wider market, however, I still wanted to keep the expression of wearing a designed piece, so the garments are mainly made from quality fabrics such as wool, silk and cotton. The goal is to provide elegant clothes with a designer fit that are comfortable to wear and can easily be combined with your own personal style.”

A major source of inspiration for Lene is her grandmother, the beautiful woman pictured on all the labels (photo from the 70s). Lene: “My grandmother kept almost all her dresses from her youth, and when I was young I spent a lot of time in her loft admiring them. Her style was elegant and classic and she has definitely been and still is one of my main sources of inspiration. My mother is an other source of inspiration. She has always designed and made clothes for the whole family. 

Lene describes her own style as feminine and classic. She uses a range of different accessories to dress up, toughen up or dress down an outfit.

Lene: “I care about fashion and style, but I am not a ‘fashionista’ and I don’t follow trends. I find more inspiration from vintage clothes, interior design, nature and traveling rather than the big designers.”

The clothes from Inspiration by Laa are sold through a network of dealers in Norway, primarily independent interior and clothing boutiques. 

Welcome to our world of Inspiration!